The new brand is our next step to scaling up in the market.” “The promise is now a reality, with the technology tested and proven, series production underway, and feedback constantly enthusiastic. “Back in 2021, Bosch BASF Smart Farming was founded upon the promising opportunity of creating something unique, by joining the hardware, software, and connectivity capabilities of Bosch with the digital and agronomic expertise of BASF. ONE SMART SPRAY represents an important milestone in the joint venture’s growth, explains Florian Gwosdz, Co-Managing Director of ONE SMART SPRAY. “Our new tagline ‘Precision Made Smart’ brings our purpose to life: to take weed control to the next level by integrating precision, digital and agronomic intelligence into ONE solution,” he adds. Not only is the new brand stronger and more memorable, but it will also support our commercialization activities,” says Jorge von Kostrisch, Global Marketing & Communications Manager of ONE SMART SPRAY. “ONE SMART SPRAY as a brand brings together the value we create and our purpose, which is to offer one integrated, convenient, and reliable solution to make herbicide spraying not only precise but smart. The creation of the singular ONE SMART SPRAY brand considers farmer feedback gathered in North America, South America, and Europe across the last 12 months, as product field trials progressed towards full commercial launches. With the name change a new logo, visual identity, and messaging will be introduced in all markets globally. ![]() The distinctive new brand name also applies to its product, previously known as the Smart Spraying Solution.
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